Smack dab in the middle of Juice Generation at Equinox and Organic Avenue on 8th resides the few-month old Juice Press, which has successfully out-shined its competitors in the notoriously juice-saturated zone. As I walk by each morning, I notice that both the lines and the product list are getting longer and longer, and even I, an Organic Ave fan, am totally drawn to the place. But it’s not necessarily the juice that keeps me coming back here; it’s the pristine glass walls, the spaciousness (try doing a cartwheel in Organic Avenue and you may kill someone), its comical approach to healthful eating (read the website) and of course, the smoothies and the sweet treats.
There are a few things I love that I assure you are delicious to raw-foodists and burrito lovers alike: the raw oats and the Heaven on Earth smoothie. The raw oats are bathed in a silky smooth cashew milk and coconut mixture that make it taste more like dessert than breakfast. It’s incredibly rich and thankfully so, given the 600 calories per serving. The Heaven on Earth smoothie is also a treat – cocoa, almond butter, cinnamon, dates, and banana turn health-food into pure chocolatey decadence.
The fridge is packed with nutrient-rich foods, but make no mistake in thinking they’re all calorie-free – coconut oils and nut milks, which help to keep you full for longer, tend to pack in the fat. One major promise? The new additions coming our way from Chef Akhtar (yes, my bf) are unbiasedly delicious. The SPG (sweet potato ginger) soup I tried yesterday was silky smooth and unbelievably vegan, made rich an flavorful with cashew milk, garlic and shallots. I’ve yet to try the guacamole but will be back next week for a pint!
Juice Press serves the need of quick service fresh food, something that’s hard to come by in this city. And unlike my usual eggs and toast brunch, the food actually makes you FEEL good!
Location: Multiple; I visit the one on 8th Ave and Greenwich Ave