You wouldn’t think a small shop specializing in one item would blow up to become New York’s greatest obsession since the cupcake and bacon desserts. The two bald-headed owners Dan Holzman and Michael Chernow opened their first place in the East Village just a few years ago, and since then people have been popping in from the tri-state area to get chicken, pork, beef and even vegetarian meatballs from morning until 4am (on weekends) in all three locations. With one conveniently situated.5 miles from my apartment, it’s hard for me to remotely consider the nearby mix of trendy restaurants like Morandi and L’Artusi for meatballs when I can get them at this cozy spot for 1/10 of the price.
I went last week at 6pm with no problem getting a table, and instead of ordering my usual – the three sliders, all with different balls – I ordered a plate of vegetarian balls with two sides. I chose the market salad and the steamed spinach, but the broccoli and special salad with a creamy dressing, pecans, and radicchio was my favorite. Don’t judge my order – I had a deal with my date that we would trade a ball for ball, so I got a chicken one with mushroom gravy as well. After eating the nut-loaded, someone undigestible vegetarian balls with red sauce, I confirmed that the best part of this place is its concept and ice cream sandwiches. The food is great – no doubt about that – but the success lies all in the simplicity of the clearly outlined whiteboard-style menu that gives you limited variations of one very special food, which makes the process of selecting and circling your order a breeze. The pick-your-ice-cream-and-cookies ice cream sandwiches are ridiculous. Salted caramel and chocolate? Forget about it. Next time, I’m going for the gold – beef (I know…but get over it) with red sauce and cheese on a hoagie, followed by an ice cream sandwich the size of my face.
Location: 64 Greenwich Ave between 6th and 7th Ave